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Showing posts with label Business/Marketing. Show all posts
Showing posts with label Business/Marketing. Show all posts

Monday, February 13, 2012

Free Book - The Truth About Managing People (K/N)

Update: 2/13/12 Now free in the US Kindle store and from Barnes & Noble.

The Truth About Managing People (US/UK), by The Truth About Managing People, is a repeat freebie for UK customers in the Kindle store. It should be free for US Kindle customers by morning.
Book Description
This book reveals 53 Proven Principles for handling virtually every management challenge.

The Truth About Managing People offers real solutions for the make-or-break problems faced by every manager. You'll discover: how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal "layoff survivor sickness"; even how to learn charisma. This isn't someone's opinion; it's a definitive, evidence-based guide to effective management: a set of bedrock principles you can rely on throughout your entire management career.
Get the free ebook from Barnes & Noble.

Monday, February 6, 2012

Free Book - Beyond the Keynesian Endpoint (K/N)

Update: 2/11/12 Now free from Barnes & Noble.

Beyond the Keynesian Endpoint: Crushed by Credit and Deceived by Debt — How to Revive the Global Economy, by Tony Crescenzi, is free in the Kindle store.
Book Description
During the Great Depression, legendary British economist Keynes advocated using government money to fill the economic void until consumer spending and business investment recovered. But what happens when governments can't do that anymore? You've arrived at "The Keynesian Endpoint": when the money has run out before the economy has been rescued. That's where we are. Exhausted balance sheets leave policy makers with few viable options to bolster economic growth; increasingly, they point leaders and citizens towards brutal choices that were previously unimaginable. Meanwhile, investors struggle to navigate volatile markets overwhelmed by sovereign debt—and, as they do, they lose tolerance for fiscal recklessness.

In the U.S. and around the world, debt-fueled spending programs devised to cure the global financial crisis are now morphing into poison. In Beyond The Keynesian Endpoint, PIMCO Executive Vice President and market strategist Tony Crescenzi illuminates the mounting sovereign debt crisis, dissects each of the many scenarios now swirling around it, and reveals the profound implications for governments, investors, and the world economy.
Get the free ebook from Barnes & Noble.

Free Book - Essential Rules from Richard Templar (K/N)

Update: 2/11/12 Now free from Barnes & Noble.

Essential Rules from Richard Templar, a collection of titles by Richard Templar, is free in the Kindle store.
Book Description
Discover the simple, easy-to-follow rules that can supercharge your career, optimize your management effectiveness, and transform your life!

In three remarkable eBooks, international best-selling author Richard Templar shares a complete, 100% practical “code” for personal success in management, work, and life! The Rules of Management, Expanded Edition covers everything from setting realistic targets to holding effective meetings; finding the right people to inspiring loyalty. You’ll learn when and how to let your people think they know more than you (even if they don't) – and recognize when they really do. Next, in The Rules of Work, Expanded Edition, Templar reveals the “secrets” of people who seem naturally great at their job: those rare individuals who always seem to say and do the right thing, get raises, get promoted – without compromising their principles, or even seeming to break a sweat. Finally, in The Rules of Life, Expanded Edition, Templar uncovers yet another vital set of secrets: the learnable attitudes and easy-to-use techniques that make some people more contented, more fulfilled, more enthusiastic about life. These are the simple, common-sense, easy-to-follow rules that happy, successful people follow: the rules that can change your life!
Get the free ebook from Barnes & Noble.

Free Book - Presentations in Action (K/N)

Update: 2/11/12 Now free from Barnes & Noble.

Presentations in Action: 80 Memorable Presentation Lessons from the Masters, by Jerry Weissman, is a repeat freebie in the Kindle store.
Book Description
World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives. Here’s what he’s learned: the best way to get his message across is to show his techniques in action. Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often.

This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.

From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!
Get the free ebook from Barnes & Noble.

Free Book - Lead with LUV (K/N)

Update: 2/11/12 Now free from Barnes & Noble.

Lead with LUV: A Different Way to Create Real Success, by Ken Blanchard and Colleen Barrett, is a repeat freebie in the Kindle store.
Book Description
Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet the company's founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success." She is Colleen Barrett, President Emeritus of Southwest Airlines. Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and the legendary Ken Blanchard, author of The One Minute Manager. Drawing on personal experience, Barrett and Blanchard reveal why leading with love is the most powerful way to lead and how it can help you achieve truly amazing levels of performance.
Get the free ebook from Barnes & Noble.

Friday, February 3, 2012

Nine Free Books from New Word City (K)

There is a new batch of free books from New Word City in the Kindle store.
  1. What the Ivy League Won't Teach You, by William Deresiewicz
  2. No More Bad Decisions, by Sydney Finkelstein
  3. Discovering the World's Oldest City, by Edgar James Banks
  4. Lorenzo De Medici Rules in Florence, by Oliphant Smeaton
  5. Humphrey Bogart: A Life In Film, by Richard Schickel
  6. Laurence Olivier, A Life In Film, by Richard Schickel
  7. Nelson Mandela, A Life
  8. Michelle Obama: A Life
  9. Margaret Thatcher: A Life (repeat)

Tuesday, January 31, 2012

Nine Free Books from New Word City (K)

There are nine newly free titles from New Word City in the Kindle store today.
  1. Vince Lombardi's Winning Ways
  2. Bill Walsh's Winning Ways
  3. Bear Bryant's Winning Ways
  4. How Lego Built a Comeback
  5. The Man Who Made Pan Am , by Maurice Coyle and Donna Sammons Carpenter
  6. How To Be A Great Professional Services Firm, by Tom Peters (note: this is in the newest Kindle format and may require you to upgrade your device before downloading)
  7. How to Manage Your Debt, by Beverly McKinney
  8. Come On, Get Happy, by Ratha Tep
  9. Eleanor Roosevelt: The People's First Lady, by Willard Sterne Randall and Nancy Nahra

Monday, January 30, 2012

Free Book - Critical Thinking Strategies for Success (K/N)

Update: 1/30/12 Now free in the US Kindle store.

Critical Thinking Strategies for Success (US/UK), a collection of titles by Dr. Richard Paul, Dr. Linda Elder, Robert E. Gunther, Judy Chartrand, Stewart Emery, Russ Hall, Heather Ishikawa, and John Maketa, is free for UK customers in the Kindle store and from Barnes & Noble. This should be free for US Kindle customers by morning.
Book Description
3 great books help you think more clearly about any problem—and transform better thinking into better results—in business, and in life!

Three remarkable books help you think more clearly, flexibly, effectively—and transform better thinking into better personal and business performance! Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life offers practical tools for becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Richard W. Paul and Linda Elder reveal the core skills of effective thinking, helping you analyze your own thought processes, identify weaknesses, and overcome them. The Truth About Making Smart Decisions brings together 50 powerful "truths" about making better decisions: real solutions for the tough challenges faced by every decision-maker, in business and in life. You'll discover how to systematically prepare to make better decisions...how to get the right information, without getting buried in useless data...how to minimize your risks, and then act decisively...how to make better group decisions...profit from mistakes...and a whole lot more. Finally, Now You're Thinking!: Change Your Thinking...Revolutionize Your Career...Transform Your Life draws on an incredible story of survival in wartime to introduce a model of critical thinking that will help you recognize how your emotions are shaping your actions, evaluate arguments more effectively, and draw conclusions that lead you directly to better life decisions.
Get the free ebook from Barnes & Noble.

Free Book - Presenting to Win (K/N)

Update: 1/30/12 Now free in the US Kindle store.

Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (US/UK), by Jerry Weissman, is a repeat freebie for UK customers in the Kindle store and from Barnes & Noble. This should be free for US Kindle customers by morning.
Book Description
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!
Get the free ebook from Barnes & Noble.

Sunday, January 29, 2012

Six Free Books from New Word City (K)

There are six newly free titles from New Word City in the Kindle store today.

Monday, January 23, 2012

Free Book - What's Really Working in Business (K/N)

Jim Champy on What's Really Working in Business, a collection of three of his titles, is free in the Kindle store and from Barnes & Noble.
Book Description
What it takes to win, big, now! In 3 new eBooks, Jim Champy brings together breakthrough approaches to strategy, marketing, and execution!

Jim Champy revolutionized business with Reengineering the Corporation. Now, in these three concise, fast-paced eBooks, he’s done it again – revealing today’s most innovative strategies for breakthrough business success. Deliver!: How to Be Fast, Flawless, and Frugal shows how to leverage the rich treasure of potential competitive advantage hidden in your operations. Through five case studies, he presents organizations performing at “impossible” levels – thanks not to strategy, but to goals, discipline, details, and gritty, everyday execution. Next, in Outsmart!: How to Do What Your Competitors Can't, Champy reveals the winning strategies of “high velocity” companies, identifying eight powerful ways to compete in even the most brutal marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and niches nobody else ever considered. Finally, in Inspire!: Why Customers Come Back, Champy shows how to define a consistent value proposition your customers will be passionate about—and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, and transcend mere “marketing” to lead crusades customers want to join.
Get the free ebook from Barnes & Noble.

Free Book - Ultimate Leadership (K/N)

Ultimate Leadership: Winning Execution Strategies for Your Situation, by Russell E. Palmer, is a repeat freebie in the Kindle store and from Barnes & Noble.
Book Description
Go Beyond Generic Leadership: Become an Outstanding Leader in Your Unique Environment

To succeed, leaders must understand and apply the core principles of leadership--but that’s not enough. You need to shape your approach for any unique situation. Too many leaders don’t know how to do that--and that’s why they fail. Ultimate Leadership shows how to adapt the principles of leadership to different challenges, contexts, and organizations.

Russell E. Palmer--who has had three very different, highly successful careers as head of one of the world’s largest accounting firms, Dean of the Wharton School, and an entrepreneur--helps you identify the leadership model most appropriate for your environment, and how to lead accordingly. You’ll learn better ways to lead your equals, help an organization weather crises, transform its culture, lead entrepreneurial organizations, lead global organizations...even lead non-profit and academic institutions.

Then, drawing on interviews with an extraordinary spectrum of outstanding leaders, Palmer helps you master the attribute every leader must have: the ability to inspire your unique organization, even in the face of the most daunting challenges.
Get the free ebook from Barnes & Noble.

Free Book - Leading at a Higher Level (K/N)

Leading at a Higher Level, Revised and Expanded Edition: Blanchard on Leadership and Creating High Performing Organizations , by Ken Blanchard, is a repeat freebie in the Kindle store and from Barnes & Noble (careful searching on your device, as there are both free and paid editions on this one).
Book Description
From The One Minute Manager to Raving Fans, Ken Blanchard's books have helped millions of people unleash their power and the potential of everyone around them. The Ken Blanchard Companies has helped thousands of organizations become more people-oriented, customer-centered, and performance-driven. Now, in Leading at a Higher Level, Updated Edition, Blanchard and his colleagues bring together everything they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line"...and make sure people know who you are, where you're going, and the values that will guide your journey. From start to finish, this book extends Blanchard's breakthrough work on delivering legendary customer service, creating "raving fans," and building "Partnerships for Performance" that empower everyone who works for and with you. Updated throughout, this new edition contains two powerful, important new chapters: one on coaching to create higher-level leaders, and another on creating a higher-level culture throughout your organization. It also offers the definitive, most up-to-date techniques for leading yourself, individuals, teams, and entire organizations. Most importantly, it will help you dig deep within, discover the personal "leadership point of view" all great leaders possess-and apply it throughout your entire life.
Get the free ebook from Barnes & Noble.

Saturday, January 21, 2012

Free Book - Play to Your Team's Strengths (K/N/E)

Update: 1/23/12 Now free from Sony.

Play to Your Team's Strengths: The Manager's Guide to Boosting Innovation, Productivity, and Profitability, by JoAnn Warcholic Ashman, is free in the Kindle store and from Barnes & Noble.
Book Description
Why is it a struggle for managers to get their staff to meet or exceed their goals? The answer is simple: employees are working at jobs that are not based on their individual strengths. JoAnn Warcholic Ashman and Susan Shelly, seasoned management consultants, show managers how to tap into the true potential of their staff and create the workplace that keeps them challenged and working at peak efficiency by using the latest strength-based management principles and techniques.
Get the free ebook from Barnes & Noble.
Get the free ebook from Sony.

Thursday, January 19, 2012

Five Free Books from New Word City (K)

New Word City has five new books free today (which are likely only to be free today):
  1. What You Can Learn from Sam Walton
  2. In Search of the Last Czar, by Joshua Hammer
  3. Salem 1692: What Devil's Made Them Do It?, by Bruce Watson
  4. Clearing the Mind for Creativity, by John Kao
  5. Lessons of a Brand Manager, by Michael F. Golden

Tuesday, January 17, 2012

Free Book - Henry Ford's Way (K)

Henry Ford's Way (US/UK) is free in the Kindle store, courtesy of New Word City.
Book Description
Henry Ford’s vision of a car for Everyman and a living wage for his employees created the middle class and forever changed America. But the deeply flawed genius got lost in his own new world. Among the lessons you can learn from his life: Make yourself stand out. If you find a diamond, don’t throw it away. Don’t neglect your opportunities no matter how remote. Understand your weaknesses. When you do recognize your mistakes, don’t punish the world for them.

Monday, January 16, 2012

Free Book - The Truth About Getting the Best From People (K/N)

The Truth About Getting the Best From People, by Martha I. Finney (US/UK), is a repeat freebie on Kindle and from Barnes & Noble.
Book Description
Build a culture of engagement...one person, one interaction at a time
 

You can build and lead teams full of self-motivated, innovative contributors: people who love their jobs, believe in their mission, and perform with focus, enthusiasm, and creativity! This book reveals 49 PROVEN LEADERSHIP PRINCIPLES for getting the best from every employee, every team, every organization!
  • The truth about building a self-driven workforce that’s positive, committed, passionate
  • The truth about what really motivates people--and what doesn’t
  • The truth about leading with authenticity, clarity, consistency, and inspiration
You can build and lead teams full of self-motivated, innovative contributors: people who love their jobs, believe in their mission, and perform with focus, enthusiasm, and creativity! Top leadership consultant Martha Finney reveals 49 proven leadership principles for getting the best from every employee, every team, every organization. She shows how to build a workforce that’s positive, committed, passionate...how to really motivate people, even on a tight budget...how to lead with authenticity, clarity, consistency, and inspiration. These skills offer powerful, quantifiable business value. They are completely learnable--and this book is the fastest way to master them. It distills the world’s best thinking on getting the best from people: the truth, and nothing but the truth!
Get the free ebook from Barnes & Noble.

Free Book - High Performance Operations (K/N)

High Performance Operations: Leverage Compliance to Lower Costs, Increase Profits, and Gain Competitive Advantage (US/UK), by Hillel Glazer, is free in the Kindle store and from Barnes & Noble.
Book Description
Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and regulatory adherence. In this start-to-finish guidebook, leading business performance consultant Hillel Glazer shows how to achieve these goals through the successful integration of lean and systems thinking. Written for operations managers, process professionals, and lean systems managers, Glazer shows how to systematically incorporate compliance into planning for overall performance, value, and profitability, rather than viewing compliance as an end in itself. High Performance Operations will help operations professionals and managers:

  • Clarify the competing interests that challenge them, and implement pre-conditions for success.
  • Learn how a systems-thinking approach can promote achieve operational excellence.
  • Uncover the "secret sauce" that enables great organizations to scale their successes, eliminate single points of failure, and get more of "what went right".
  • Define what value and operational excellence look like in their organizations, and all the costs of achieving them.
  • Create solutions, establish proof-of-performance, justify investments, measure performance, and implement continuous improvement.
  • Translate solutions into working policies, patterns, processes, and procedures.
Get the free ebook from Barnes & Noble.

Free Book - Technical Analysis Trading Methods and Techniques (K/N)

Technical Analysis Trading Methods and Techniques (US/UK), a collection of titles by Quint Tatro, Richard A. Dickson and Tracy L. Knudsen, is free in the Kindle store and from Barnes & Noble.
Book Description
Three indispensable eBooks reveal little-known technical and psychological techniques for outperforming the market – and beating the traders you’re up against!

Three remarkable eBooks help you leverage powerful, little-known insights from technical analysis and behavioral economics to consistently outperform the market! In George Lindsay and the Art of Technical Analysis, Ed Carlson resurrects the nearly-forgotten technical analysis techniques created by the eccentric genius who called the beginning and end of history’s greatest bull market, within days! Carlson reveals why George Lindsay’s techniques are especially valuable right now, demonstrates their power visually, simply, and intuitively — and shows how to make the most of them without strong mathematical expertise. Next, Mastering Market Timing combines the powerful, long-proven technical analysis methods of Richard D. Wyckoff with the world-renowned analysis of Lowry Research -- sharing deep new price/volume insights you can use to uncover emerging trends faster, even if you’re entirely new to technical analysis. Finally, in Trade the Trader, Quint Tatro focuses on the real zero-sum nature of trading, helping you understand the traders you’re up against, anticipate their moves, outwit them — and beat them!
Get the free ebook from Barnes & Noble.

Sunday, January 15, 2012

Free Book - Networking to Win (K/N/E)

Update: 1/17/12 Now free from Sony.
Update: 1/15/12 Now free in the US Kindle store.
Update: Also free from Barnes & Noble.

Networking to Win: How to Use the Power of Social Media to Sign New Clients and Build New Business (US/UK), by Steve Bookbinder, is free for UK Kindle customers. It should be free for US customers later in the morning.
Book Description
Social media networks are the fastest, most cost-efficient, and effective way for businesses to expand their business and promote their products. Steve Bookbinder, social media business guru, and John K. Waters, veteran hi-tech report, show businesses how to take advantage of the Facebook, LinkedIn, and Twitter, along with dozens of other social media sites to access millions of potential clients and customer.
Get the free ebook from Barnes & Noble.
Get the free ebook from Sony.