Free Book - ETF Trading and Investing Strategies (K/N)

Update: 1/6/12 Now free in the Kindle store.

ETF Trading and Investing Strategies ($47.99 Kindle), a collection of titles by Tom Lydon, Leslie N. Masonson and Marvin N. Appel, is free from Barnes & Noble, courtesy of FT Press.

Book Description
Breakthrough ETF trading and investing strategies: 3 eBooks packed with techniques for reducing your risks and costs—and supercharging your returns!

Three remarkable eBooks help you use the latest ETF strategies to cut your investing costs, control your risks, and improve your returns! In The ETF Trend Following Playbook, Tom Lydon helps you drive superior performance by combining proven trend following strategies, low-cost ETFs, and fully-proven technical analysis methods. You'll discover how to quickly identify markets that are about to plummet, so you can get out of the way... and how to identify markets that are headed up, so you can capture all of their profits. In Buy—Don't Hold, Leslie Masonson shows how to avoid the massive stock-market drops that destroy "buy and hold" investors, and offers specific, easy-to-use investing strategies for investors with each risk profile: conservative, moderate and aggressive. Finally, in Investing with Exchange Traded Funds Made Easy, Marvin Appel cuts through today's ETF marketing hype, helping you choose the right ETFs from the hundreds now available. Drawing on objective data and proven, backtested strategies, Appel reveals what ETFs can and can't do, and shows exactly how to use them to consistently beat the market.

Get the free ebook from Barnes & Noble.

Free Book - Marketing Metrics (K/N)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance , by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein, is a repeat freebie in the Kindle store and from Barnes & Noble, courtesy of Pearson Prentice Hall. Be careful trying to order from the nook (or doing a search on the web), as there are two editions and the one that was free last time (and shows up in searches) is over $25.

Book Description
Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.

You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Get the free ebook from Barnes & Noble.

Free Book - Disrupt (K/N)

Disrupt: Think the Unthinkable to Spark Transformation in Your Business, by Luke Williams, is repeat freebie in the Kindle store and from Barnes & Noble, courtesy of FT Press.

Book Description

In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.

You'll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.

Get the free ebook from Barnes & Noble.

Free Book - Never Knew Another (K)

Never Knew Another, the first title in the Dogsland Trilogy by J. M. McDermott, is free in the Kindle store, courtesy of Nightshade Books.

Book Description
Fugitive Rachel Nolander is a newcomer the city of Dogsland, where the rich throw parties and the poor just do whatever they can to scrape by. Supported by her brother Djoss, she hides out in their squalid apartment, living in fear that someday, someone will find out that she is the child of a demon. Corporal Jona Lord Joni is a demon's child too, but instead of living in fear, he keeps his secret and goes about his life as a cocky, self-assured man of the law. Never Knew Another is the story of how these two outcasts meet.

Free Book - Tween Heaven and Hell (K/N/E/DF)

Update: 1/3/12 Now free from Sony.

Tween Heaven and Hell, the first title in Sam Cheever's Dancin' With the Devil series, is free in the Kindle store and from Barnes & Noble and from the publisher, Ellora's Cave. This is in their Blush series, so only suggestive romance.

Book Description
Astra Q Phelps is a Tweener, which means she's part angel and part devil. She vaporizes devils and demons for a living. When Astra gets the call from the big Him to aid the good side in a battle between two rival devil courts, she finds herself battling not only the forces of evil but her own nature as she rubs up against the sexiest, most infuriatingly enticing devil prince and discovers he brings out her devil in the most delicious ways.

But Astra's problems don't end with a worrying jolt to her sexual nervous system. She is also discovering that she doesn't really know herself all that well as she begins to uncover magic powers that she didn't know she possessed. She might be entangled in a prophecy that links her to her delicious devil prince in more ways than one. Add to this spicy mix a few yummy secrets she learns about her longtime partner and friend, Emo, and you have a tantalizing stew of problems to solve, and only one small Tweener to unravel them all.

Reader Advisory: This book contains graphic violence.

Get the free ebook from Barnes & Noble.
Get the free ebook from Ellora's Cave.
Get the free ebook from Sony.