Strategies for Success in Retail (US/
UK), a collection of titles by Z. John Zhang, Herb Sorensen, Rick DeHerder and Dick Blatt, is a repeat freebie on Kindle and from Barnes & Noble, courtesy of publisher FT Press.
Book Description
A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits
Three books packed with up-to-the-minute insights into consumer behavior – and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!
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free ebook from Barnes & Noble.
