What You Can Learn From Netflix, by Donna Sammons Carpenter, Maurice Coyle and The Editors of New Word City, is free in the Kindle store.Book Description
Netflix founder Reed Hastings pioneered a new business model – DVDs by mail. By combining convenience with superb service, the company soared to amazing heights. Competitors arrived and Netflix vanquished them. When streaming technology threatened to make its basic business model obsolete, Netflix embraced the new technology as a vehicle for further growth. But then it made two grave mistakes in the space of a few months, infuriating its customers and devastating its stock price. The company is still fighting to recover. This gripping story holds important lessons for all of us.
