Update: 12/5/11 Now free for US Kindle customers and from Barnes & Noble.
The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (US/
UK), by Alpheus Bingham and Dwayne Spradlin, is free for UK customers in the Kindle store. It should be free for those in the US by morning (but double check the price before one-clicking).
Book Description
The Open Innovation Marketplace introduces groundbreaking strategies and models for leveraging the world’s best innovation sources to drive far more value from new products, services, and business models–and do it with far less risk.
Alpheus Bingham and Dwayne Spradlin draw on their pioneering experience building InnoCentive, the leading global platform for open innovation. Writing for CxOs, R&D leaders, and innovation strategists, they show how to dramatically increase the flow of high-value innovations, access innovators you would never hire internally, and successfully integrate external innovation throughout your business.
Through illustrative case studies, Bingham and Spradlin demonstrate open innovation at work in pharmaceuticals, consumer products, software, aeronautics, and beyond. They show how to construct “challenges” that focus innovation on critical business needs, can attract breakthrough strategies and solutions, and how to transform your enterprise to do it over and over again.
Get the
free ebook from Barnes & Noble.
