This offer is only for those with a Kindle with Special Offers:
Save $25 on your $50 Purchase of Select Back-to-College Gear at Amazon.com
Click on offer, then click on the link on the offer page to receive an email with the promotion code. Sign-up for this offer expires on September 1.
You'll get an email (right away), a link to the Special Offer page and a promotion code to enter at checkout. Once you have the promotional code, you have until October 1 to complete your purchase. Like previous offers, this one requires you to use the full checkout process in order to enter your promotional code. Also, like all Amazon sales that use promotional codes, if you have a gift card balance, you must use it for the payment (if there is not a sufficient balance, then you can pick which credit card or other payment to use).
This offer can be used more than once per account, so long as you have more than one KSO registered. Just click on the ad on each device to receive the individual promotion codes via email.
This deal says "back-to-college", but most of it seems to be luggage, backpacks (hiking and college use) and various types of bags or water carriers for participating in various outdoor sports (including dry bags and hunting daypacks); there's even a luggage back for your surfboard! Mixed in are some college sports logo shirts (look under biking), logo helmet lights, dorm style bedselts and a bunch of games (indoor and outdoor) and tailgating items (chairs, grill covers, coolers, etc.) - there's even at least one set of baby socks (with logo, of course).