This offer is only for those with a Kindle with Special Offers:
Save $10 when you spend $25 on select Blu-ray movies and TV shows from Amazon.com
Click on offer, then click on the link on the offer page to sign up and get an email with the promotion code. Sign-up for this offer expires on July 31.
You'll get an email (right away), a link to the Special Offer page and a promotion code to enter at checkout. Once you have the promotional code, you have until August 31 to complete your purchase. Like previous offers, this one requires you to use the full checkout process in order to enter your promotional code. Also, like all Amazon sales that use promotional codes, if you have a gift card balance, you must use it for the payment (if there is not a sufficient balance, then you can pick which credit card or other payment to use).
Once again, this offer can be used more than once per account, so long as you have more than one KSO registered. Just click on the ad on each device to receive the individual promotion codes via email.
There are 323 choices for this promotion, so if you have a Blu-ray player, I don't doubt you'll find at least one or two choices to add to your library. Several of the choices are for the 3D/2D combo editions (sadly, not Avatar, though, as Panasonic has the 3D edition locked up as an exclusive until sometime next year). Some of them also include a free digital rental on Amazon Instant Videos (Justin Bieber: Never Say Never is one example), which means you can watch it right away, while waiting for the Blu-ray to arrive. I do wish there were some way to sort them - it is difficult to find the full season TV shows and I'd prefer to see the movies broken out by genre.