Amazon AdMash, a new free app in the Kindle store, lets you vote on the screensavers that those who have purchased a Kindle with Special Offers (KSO) will see. Currently, everyone can "play", including those who have any Active Content capable Kindle (K2.5 and up), not just those who have purchased a KSO. It's a neat concept: let the customers tell you which ads they like best, so that your advertising is more effective. But (here's where the game part is), it can also be used as a force to annoy those with the KSO (the most popular ads win, but the votes aren't restricted to those who will see the ads and prefer those; those who don't like the KSO concept can vote as well, even intentionally picking ads that are less desirable). Of course, to play the game, you have to view the ads (in stereo, yet), but without the ability to take advantage of the deals presented (which means more advertising distribution for the KSO sponsors).Book Description
Step into the driver's seat and tell us which sponsored screensavers you'd like to see on Kindle with Special Offers. Anyone can vote; it's fun and easy.
Here's how it works. AdMash will show you two different screensavers and then ask you to vote for the one you like best. Scrutinize them or go with your gut, it's up to you. Once you've made your choice, it's on to the next round. The ones that get the most votes can become Kindle Sponsored Screensavers. It's up to you and the rest of the community to pick your favorites.
Download AdMash and start voting now. Play as often as you like and we'll keep adding new screensavers for you to vote on.
