Marketing guru Guy Kawasaki recently got the ebook rights back for his first book, The Macintosh Way (out of print), and rather than self-publish it in the usual ebookstores, he has decided to give it away for free. You can get a PDF version or an iPad version (thru the iTunes store) and the only catch is that you have to follow him on Twitter and allow his web page to verify that for long enough to get the download (unfollow at that point, if you want).Book Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Click HERE to get the free PDF download and HERE for the IPad version. Now, all he has to do is create a more Kindle friendly version ....
