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Thursday, June 17, 2010

Free Book (nook) - The Long Tail

This is the last week of the free in-store books at Barnes and Noble. They've concluded the series with The Long Tail, Revised and Updated Edition: Why the Future of Business Is Selling Less of More ($9.56), by Chris Anderson, which I originally got as a free bonus book from Amazon during their B1G1F sale on FREE: The Future of a Radical Price ($9.99).

Book Description
The New York Times bestseller that introduced the business world to a future that-s already here-now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn-t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses-the endlessly long tail of that same curve.


Once you have your coupon, log into your account at bn.com (do this first, or you'll have to enter the code twice, at least on an iphone using the Safari browser), then to bn.com/redeem and enter the coupon code to add the book to your account.