According to this press release, Borders has lowered the effective price of it's Kobo eReader to $129.00.You still pay $149 (plus sales tax, in most cases), but you'll receive a $20 gift card for use in the store and double rewards points (which is worth a bit more, in-store, as well). The Kobo is still on back order and has a new release date of July 2, according to their not-quite-ready ebookstore (although I did receive mine, on time, and the order page still shows a June 17 release date for the pre-order).In the meantime, if you get the Borders App for your iPhone or iPad (and presumably the iPod Touch), you can show it in the cafe and get a free coffee. Presumably you could do the same with a notebook PC and the app, but that isn't in the release. The Borders web site, in fact, has nothing of any of these offers in site, unlike Amazon (who splashed it on their front page from the effective time of their price change), so you may want to print out that press release to take to the local store.
