Free Book (Kindle/nook) - Your Brain and Business

Your Brain and Business: The Neuroscience of Great Leaders, by Srinivasan S. Pillay, is a repeat freebie in the Kindle store and from Barnes and Noble, courtesy of FT Press.

Book Description
What does neuroscience have to do with leadership? Everything.

Recent advances in brain science and neuroimaging can dramatically improve the way leaders work with colleagues to drive successful change. As the brain is increasingly examined in the context of personal and organizational development, remarkable insights are being uncovered: insights that are leading to powerful new strategies for improving business execution.

In Your Brain and Business, Harvard psychiatrist, brain-imaging researcher, and executive coach Srinivasan S. Pillay illuminates the rapidly emerging links between modern brain science and the corner office. He reveals powerful ways that neuroscientific insights can be used practically by today’s executives and presents new lessons for coaches who want to help their clients overcome common leadership problems.

Discover how leaders and coaches worldwide are already applying this knowledge to dramatically improve personal performance--and learn how you can do it, too.

• How positive thinking impacts the business brain - Building on “strengths-based” approaches that encourage the brain to learn
• Guiding leaders and managers to more effective relationships - Applying the fascinating neuroscience of social intelligence
• Innovation, intuition, and impostors - Overcoming the intangible vulnerabilities in the brains of great leaders
• Transforming the idea of change into execution - Clearing the pathways from thought to “action orientation” to real action
• Coaching the executive brain - Specific interventions that target different brain regions and processes

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Free Book (Kindle/nook) - Now You're Thinking!

Now You're Thinking!: Change Your Thinking...Revolutionize Your Career ... Transform Your Life, by Stewart Emery, Russ Hall, Heather Ishikawa and John Maketa, is free in the Kindle store and from Barnes and Noble, courtesy of FT Press.

Book Description
If you can change the way you think, you can change the world. That’s the theme of Now You’re Thinking! as it tells the story of how a 2-year old Iraqi girl’s life was saved through determination, courage, and critical thinking. The book begins with the heroic story of how a Marine battalion beat the odds to save this little girl, and ends with a model of critical thinking that will help you STOP and THINK to recognize your emotions, evaluate arguments, and draw conclusions to make better life decisions. This book also provides the opportunity for you to take the My Thinking Styles assessment for free to learn your natural thinking preferences, strengths, and biases. This short read will give you a real-life example of great thinking plus tons of resources to guide your further interest in effective thinking.

Living the good life and want to make it great? Desperate to give your career an “extreme makeover”? Either way, the changes you want start inside your own head, with the way you think.

This book is the blueprint you need to build greater success by teaching you breakthrough techniques for thinking far more effectively. That’s the secret of making better decisions: whether you’re working toward a promotion or considering refinancing your house. Some thinking processes simply work better than others, and this book teaches you the ones that are proven to work best.

The authors start with the extraordinary true story of Amenah, just two years old, dying in an Iraqi village and in desperate need of complicated open-heart surgery unavailable in her own country. The authors reveal the extraordinary thinking and courage that saved her life and show how you can use the same approaches to transform every aspect of yours.

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Free Book (Kindle/nook) - The Truth About the New Rules of Business Writing

The Truth About the New Rules of Business Writing, by Natalie Canavor and Claire Meirowitz, is a repeat freebie in the Kindle store and from Barnes and Noble, courtesy of FT Press.

Book Description
Business writing that packs a punch: Make the most of your message to get what you want!

• The truth about supercharging your business writing
• The truth about writing directly, clearly, and convincingly
• The truth about writing in today’s varied business formats

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.

Get the free book from Barnes & Noble. Be careful if doing a search by title on your nook, as there are two editions and the other is full price.

Free Book (Kindle/nook) - Mobile DNA: Finding Treasure in Junk

Mobile DNA: Finding Treasure in Junk, by Haig H. Kazazian, is a repeat freebie in the Kindle store and from Barnes and Noble, courtesy of FT Press.

Book Description
In Mobile DNA, leading geneticist Haig Kazazian thoroughly reviews our current understanding of the substantial role mobile genetic elements play in genome and organism evolution and function. He offers an accessible intellectual history of mobile DNA, rich and insightful perspectives on how investigators ask and answer research questions, and his predictions about future developments and research directions for this active field.

Haig Kazazian reviews our current scientific understanding of mobile DNA and its role in the evolution and function of genomes and organisms, offering an in-depth portrait of the developing perspectives and research strategies pursued by the workers in his own laboratory. He presents an engaging history of the field, showing how advances have presented unexpected new questions, and how new tools and techniques have promoted further progress. Coverage includes: multiple types of mobile DNA; retrotransposition and other key concepts; important mobile DNA research advances in the human genome, mammals, and plants; mobile DNA’s role in increasing genome plasticity and diversity; and the roles of leading scientists in moving mobile DNA research forward. Kazazian concludes with informed reflections on the possible biological roles of mobile DNA, and his own current best guesses about how a number of the leading questions currently under active investigation will likely be answered.

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Free Book (Kindle) - Business and Competitive Analysis Method [DE]

Business and Competitive Analysis Method (Kindle Main/DE), by Craig S. Fleisher and Babette E. Bensoussan (list price $72!!), is a repeat freebie on Kindle, but only for European customers, so far.

Book Description
The Definitive How-To Guide for Business and Competitive Analysis

• Transform raw data into compelling, actionable business recommendations
• Answer the questions executives ask–“What?” “So What?” and “Now What?”
• Today’s 24 most valuable techniques: how to choose them, how to use them
• For everyone who performs analysis: managers, consultants, functional specialists, and strategists
• A completely new book by the authors of the popular Strategic and Competitive Analysis

Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.

Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique–along with realistic assessments of strengths, weaknesses, feasibility, and business value.

You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present 24 of today’s most valuable analysis methods.They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines:economics,corporate finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel.