The Kindle Fire is just around the corner and Barnes & Noble has fired back with the new NOOKTablet, which is an upgraded version of the NOOKColor. Physically, the Kindle Fire and NOOKTablet are similar - they both have a 7" screen, both with Vivid technology for outdoor use; the Fire is about 1/2 ounce heavier (which you won't notice, after place both in a cover and adding an SD card to the Tablet). Inside, though, the new device will have twice the memory (1GB) and storage (16BG) as both the Fire and the NC, and will continue to have an SD card slot for expansion, features a microphone and an app that lets parents (or grandparents) record reading a book, complete with page turns, for their kids to play later on. This should be a great feature for those who travel or are deployed overseas. Perhaps the most vocally wished for app for the Fire, Netflix, will be pre-installed, as will Hulu Plus (no word on plain Hulu, though) and Pandora Radio. Another feature that has been a constant features of the Amazon forums is parental controls -- the NOOKTablet will let parents turn off the web browser (but that appears to be the extent of the feature), while with the Kindle Fire you can block wireless access at home using your router. What both need, though, is a simple password-controlled blocking option for: web access, store access, library access and hidden category/book access. Just don't look for any of this soon, on either platform.
One area where the Kindle Fire is ahead, though, is with the included speakers - you get stereo, while the NOOKTablet has a single mono speaker built-in. Battery life looks a bit better on the Tablet (but real-life use may prove that to be a bit of marketing hype) and they claim it will charge even faster than the Fire (3 hrs vs. 4) and the native file support seems a bit richer (it includes many Microsoft formats, including powerpoint, which would require add-on apps on the Fire). You'll also get a few games built-in (Chess, Crossword, Sudoku), but a comparison of the Amazon Android Appstore vs. the NOOK Appstore will quickly shows that prices are higher and selection much poorer on the B&N side of the fence. Another shocker may be that of the 16GB of internal storage, 3GB is used by the OS and 12GB is reserved for purchases from B&N, leaving only 1GB for you to load on your own. You'll need that built-in SD card slot (which supports only up to 16GB) if you plan on taking several movies with you.
The NOOKTablet will be shipping next week, with a $249 price tag. The older NOOKColor has dropped in price to $199 and the updated SimpleTouch is now $99. If you have the NOOKColor, then you should be able to get NetFlix and Hulu Plus soon, while SimpleTouch owners will want to check for the update that improves text rendering and battery life. You'll be able to get support in-store, as with all the nook devices (although repairs and replacements have always seemed to require a long shipping round trip, from what I've seen); not quite the same as from Amazon, but with Amazon you can call 24x7 and usually get an overnight replacement before sending in the defective unit.
At the press conference, B&N was really playing up the lack of ads, but that isn't entirely true, as there are ads in store and there has been a persistent campaign from B&N that keeps placing un-ordered samples onto your nook with their updates (and you can't erase them, since they aren't part of your content, but the update itself).
